About Adaptive Strategy Management - Research & Analytics

Our Foundation

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The Adaptive Framework is a comprehensive approach that looks across the entire landscape of strategy and organizational needs and then integrates the crucial tools and methodologies required to engage the entire organization in the creation, execution, management,  and realization of your strategy.

This Framework is especially designed so that it equally meets the strategic needs of the small fast growing organization, as well as the large complex mature organization.

The Adaptive Framework leverages the following methodologies, frameworks and models:

  • Strategy Execution Framework - Stanford's Advanced Project Management Program
  • The Balanced Scorecard & Strategy Map - Kaplan & Norton
  • The Velocity Advantage - Jack Bergstrand, Peter Drucker
  • The Human Dynamic of Change - Dr. Francis Duffy 

Why Adaptive Strategy Management?

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Adaptive Strategy Management - Research & Analytics knows that strategy execution is more than creating a powerful story - we  know it must be woven into the daily behaviors of every employee if it is to be realized in the form of lasting outcomes. We want this for our clients and seek the privilege to collaborate across all the areas of expertise that can improve the likelihood of them accomplishing those outcomes. 


We have enjoyed and grown through that privilege in a variety of environments and industries:


Healthcare, Advanced Technologies, Media & Entertainment, Financial Services, Wealth Management, & Pharmaceutical


  • Cancer Research Institute focused on Patient Experience and Research Management (see case study on Services page).
  • Large Pharmaceutical Company focused on Commercial Excellence.
  • Emerging Disease Management Company focused on expansion of existing capabilities
  • Large Media & Entertainment Company focused on Ten Year Customer Experience Journey and Capital Portfolio Rationalization.
  • Emerging Complex Medical Imaging Company focused on Innovation Leadership and Quality.
  • Large Services Company focused on Operational Excellence and Customer Retention.
  • Emerging Healthcare High Technology Integrator focused on Operational Excellence and Market Growth.
  • Large Consumer Goods Packaging Company focused on Customer Relationship Management and Customer Service Excellence.

Our Team

Founder & Practitioner

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  • Andy is the founder & owner of Adaptive Strategy Management – Research & Analytics. A firm design to serve both small and large clients in the process of developing strategy and developing a culture of execution leveraging a system of frameworks integrated from Stanford, Harvard, Drucker & the Balanced Scorecard Collaborative.
  • Andy is also the affiliated Vice President & former strategy practice leader for the North Highland Firm.  He joined North Highland in 1998 and has over 20 years of management and consulting experience.
  • Andy has more than 20 years of industry and consulting experience specializing in the area of business performance improvement. His expertise includes strategy development and execution management, business process management, redesign, and improvement, Six Sigma process management, performance measurements system development, balanced scorecard development, business integration, and cost management. 
  • Andy is a former Senior Executive with AT&T, GE Capital and ADAC Laboratories.

Practitioner & Partner

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  • Tim is affiliated with Adaptive Strategy Management – Research & Analytics
  • Analytics. A firm design to serve both small and large clients in the process of developing strategy and developing a culture of execution leveraging a system of frameworks integrated from Stanford, Harvard, Drucker & the Balanced Scorecard Collaborative.
  • • Tim is also the affiliated with the North Highland Company. He joined North Highland in 2007 and has over 25 years of management and consulting experience.
  • Tim has more than 18 years of industry and consulting experience specializing in the area of strategic planning. His expertise includes strategy development and execution management, business process management and improvement, performance measurements system development, strategy office design and development, and project management.
  • Tim is a retired Lieutenant Colonel having spent 22 years with the Active and Reserve components of United States Air Force and formerly was a consultant at both Booz Allen Hamilton and KPMG.

Bio Downloads

Andrew Mayfield ASM-RA BIO (pdf)

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Tim Johnson ASM-RA BIO B (pdf)

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